Looking for that secret sauce to take your content to the next level? In this article, we’ve listed down a few simple but effective copywriting tips you can practice to amplify your online content.
In this article:
- Start With a Hypnotic Headline
- Be Impactful With Power Words
- Tug on Your Readers’ Heartstrings
- Arrive at Your Point Right Away
- Close With a Call-To-Action
5 Effective Content Writing Tips for Beginners and Pros alike
1. Start With a Hypnotic Headline
When it comes to content writing, make sure to open every article, social media post, or blog entry with a bang.
It's important that your opening line steals your reader’s attention right away.
According to Copyblogger, while an average of 8 out of 10 people will read your headline, only about 2 of those 10 readers will go through the rest of your content.
The point is if your headline isn't attractive enough, your reader will exit your page and move on. You don’t want that.
You can do this by writing a hypnotic headline. Try writing an opening sentence in the form of a question. You can also write a statement that sparks your readers’ curiosity.
2. Be Impactful With Power Words
As a copywriter or website content writer, your job is to paint a picture of your brand in your readers’ minds with words.
Painting the most vivid picture has nothing to do with the number of words you’re using. Longer doesn’t always mean better. Instead, it’s more about using the right words.
You can tell a piece of web content was written by an amateur if it’s littered with adverbs and adjectives. An effective copywriter uses exact words–they are surgeons, not butchers.
For example, instead of saying, “John quickly walked across the hall,” try revising the sentence to this: John sprinted across the hall.
Tip: Whenever you’re drafting a piece of content, keep a thesaurus handy. This way, you can replace dull words with more impactful ones.
3. Tug on Your Readers’ Heartstrings
Research informs us that readers are likely to act on something they’ve read only when they feel an emotional connection to it.
So, if you want your readers to do something, your writing must tug on your readers’ emotional heartstrings.
Before you write a piece of content, think about what troubles your target market. As soon as you find out, take the time to empathise with your readers’ problems.
Tell them you understand what they’re going through and are willing to help through your products or services. When you do so, ensure you deliver on your promise.
4. Arrive at Your Point Right Away
Nowadays, you can expect your readers to be impatient. They want answers right away.
When they sense that the article they’re reading is leading them astray, you can’t expect them to finish the entire article.
This makes it crucial for you to make your web content that’s straight to the point. Don’t dance around your point; lead your audience directly to it.
This doesn’t excuse you from writing informative of long-form content. Instead, ensure that each sentence you write adds value to your readers.
Tip: Use headlines (e.g., H1, H2, H3) and bold text to emphasise essential points in your content. Headlines don't just make it easy for your readers to skim content. It also ensures readers that the content they’re reading answers their questions.
5. Close With a Call-To-Action (CTA)
Have you ever read a piece of online content and asked yourself, “what do I do next?” as soon as you reach the end of the page?
If you said yes, you’re not alone. Making sure that every piece of content you create has a CTA at the end helps your readers more than you know.
For one, it gives them an actionable step to take after reading your article. HubSpot even saw that adding anchor text CTA's in articles increased lead conversion rates by a whopping 121%!
A CTA also keeps your readers on your webpage and increases the chances of them availing of your services.
Even if you don’t have a promo to direct your readers towards, you can lead them to another article. This way, they linger longer on your site, which helps them get to know your brand more.
By reading this article, we hope you’re more in the know of effective copywriting tips to elevate your online content. Don’t be deceived by the simplicity of these tips! When used often and executed masterfully, you’ll be able to craft high-converting content writing that your readers will find hard to say no to!
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