Think you've found the perfect SEO content marketing agency to lead your brand's content and social media strategy? Vet your prospective agencies with the five insightful questions below!
In this article:
- Have you worked with other brands in our industry?
- How many people from your agency will we be working with?
- What tools does your agency use in crafting a content strategy?
- What metrics do you use to determine a content strategy's success?
- Do you have case studies about your work with past clients?
Vetting an SEO Content Marketing Agency: Ask These 5 Questions Before Hiring
1. Have you worked with other brands in our industry?
This question looks into the SEO content marketing agency's experience.
If they say yes, you can trust that they know which kinds of content deliver results. More than that, they'll be able to execute the content expertly given that they've had first-hand experience doing so.
However, if they say no, don't be disheartened. Prior experience in the industry is just one of the many factors you need to consider before hiring them.
In fact, if an agency says that your brand will be the first time they'll handle a business in your specific industry, take it as an opportunity to see what they're capable of. If the agency is willing, you can ask them to pitch you a content strategy based on specific goals.
Working with an agency that's new to your industry will also give you an outsider's view of your business. Having a fresh pair of eyes might be what your brand needs to revamp your content strategy.
2. How many people from your agency will we be working with?
This question helps you gauge how attentive the agency will be to your needs.
Ask them how many strategists, copywriters, graphic designers, data analysts, and account managers will be working on your brand.
If the agency is willing to dedicate a team of content creators for your brand, you can expect turn-around time for your assets to be much quicker. Meanwhile, a smaller group could mean having to wait a little longer to get updates on the deliverables in the pipeline.
3. What tools does your agency use in crafting a content strategy?
This question looks into the SEO content marketing agency's expertise.
You'll know that an SEO agency is worth their salt when they're able to give you a comprehensive list of website, social media, and SEO analytics tools under their belt.
Aside from analytics tools, you also want to check if they use any marketing optimisation software or content management systems (CMS).
If your company already uses specific content marketing strategies and tools, ask the agency if they know how to use those that you have. If they don't know how to use your tools, ask if they're open to learning to use them.
Don't dismiss the agency right away if you find that they don't have the latest digital marketing software at their disposal.
Instead, ask them why they prefer their current software and how they use it. This way, you get a better understanding of how your prospective partner agency will manage your content.
RELATED: What Is a Content Strategy?
4. What metrics do you use to determine a content strategy's success?
This question helps gauge whether the agency can deliver on its promises.
Tell your agency about the specific business goal (or goals) you want to achieve with your content strategy. Afterwards, ask them to propose a plan and describe how they'll measure the campaign's performance.
Will they be giving you your Facebook page's weekly engagement rate? Are they planning on telling you how much traffic your website garnered for a specific month?
Knowing which metrics your agency will track can help you see if their proposal worked. This will also tell you whether or not the agency can make the most out of your budget.
Remember, the metrics that the agency indicates should be able to measure how close you are to achieving your business goals. If the agency doesn't know how to benchmark and evaluate their own proposed strategy, you most definitely won't be able to get a return on your investment.
5. Do you have case studies about your work with past clients?
This question looks into the SEO content marketing agency's track record.
Asking for the agency’s portfolio helps you see which brands they've worked with and how effective their previous strategies have been. Knowing the agency's success rates also gives you the assurance that they know what they're doing.
Looking through your prospective agency's portfolio also assures you that they don't just recycle content marketing strategies for every client. This way, you know that what you'll get from them is a strategy that's tailor-made for your brand's objectives.
Before hiring an SEO content marketing agency to help you with your digital marketing needs, make sure to get decent answers to the five questions listed above. This way, you get to work with the best agency that best suits your brand and give you the best return on your investment.
Looking for an SEO content marketing agency to help you boost your brand's online presence? Contact us here at King Kongtent, and we'll help you plan, execute, and monitor your next winning content marketing strategy!