In this article:
- What Is Search Engine Optimization?
- How Does SEO Help My Business?
- Is SEO Still Relevant in 2020?
- What Are the Latest SEO Trends in 2020?
Search Engine Optimization | Is SEO Still Important in 2020?
1. What Is Search Engine Optimization?
Search Engine Optimization (SEO) is a way of driving organic traffic to your website; it's the key to putting your website at the top of search engine results whenever a person searches for specific words known as keywords.
Think about the last question you searched for on Google. The results Google gave you are those that it deemed to be relevant to your question. The higher a certain page is on the list, the more reliable and authoritative Google (and other people who searched a similar question) deemed it to be.
One of the key things to remember is unlike paid search ads, SEO is based on the value and relevance of your site; it's not something you pay search engines to do. As such, you can't expect results right away. SEO is an investment that benefits your business in the long run.
2. How Does SEO Help My Business?
Implementing an SEO strategy for your website has three key benefits:
- Improves your ranking on search engines
- Promotes brand awareness
- Builds credibility and authority for your brand
In the Olympics, a silver medal is commendable. But in Google search engine results, being on page 2 of the results means death. A study on Google organic search shows that sites listed on page 1 of Google obtain 71% of users' clicks, while those listed on page 2 captured a meagre 6%! You don't need to be a business analyst to explain the value comparison there…
Driving more traffic to your website also contributes to your brand's online presence and establishes your brand as an industry thought leader. These factors combine to positively boost your brand image and reputation.
3. Is SEO Still Relevant in 2020?
The importance of SEO is undeniable now more than ever. For us here at King Kongtent, it’s that one thing that ties all the components of your content marketing strategy together.
The key to gaining your audience's trust is to offer them valuable content. However, the content you develop (valuable as it may be) is useless if your customers can't find it.
Today's digital landscape is ultra-competitive, so it isn't enough to create high-quality content. A sound SEO strategy is the bridge between your content and customers. Without it, your blog post can easily get lost in the sea of search listings never to be seen by anyone.
4. What Are the Latest SEO Trends in 2020?
Here are the top three SEO trends to watch out for in 2020:
The advent of Siri, Alexa, and Ok Google is making voice search an integral part of a brand's digital marketing strategy. According to ComScore, voice now accounts for 50% of all search.
When people use the voice search functions on their phones, they often ask specific questions. You can optimize your pages to respond to voice search by integrating long-tail keywords in your content.
You can also explore crafting concise, bullet-form, or even list-form content as these formats are considered voice search friendly.
As smartphones become more accessible, so does mobile search. In 2019 alone, almost 87% of internet users perform organic search on their phones.
When you implement your SEO strategy, make sure you are optimizing your content for mobile searches as well.
Perhaps one of the most prominent SEO trends for 2020 is the advent of featured snippets – it's the box that contains a summarized answer to a person's search query.
Here's what a featured snippet looks like:
Because users find the answer to their queries in the Featured Snippet box, they tend to ignore all the other search listings on the page, which results in no clicks.
The good thing about this is getting your content to appear in the Featured Snippet box can be done through SEO. Here are ways you can do that:
- Integrate specific, long-tail keywords into your content
- Craft content that answers question-based searches
- Use lists or bullets in your content
So, is SEO still important in 2020? The answer is a resounding YES! SEO is the most effective, low-cost way you can lead your customers to your website. A sound SEO strategy will provide you with sizeable web traffic that you can nurture into loyal customers. This makes SEO one of the best investments you can make in 2020, and for the foreseeable future.
Got a question about SEO strategy for your business? Let's talk.
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