The short answer—YES! While many content and digital marketing efforts are slowly becoming obsolete, Search Engine Optimisation is definitely here to stay. Read up to find out all the reasons why in the article below. We'll even clue you in on advanced SEO strategies for 2020. So, what are you waiting for? Read up!
In this article:
- What Is Search Engine Optimization?
- How Does SEO Help My Business?
- Is SEO Still Relevant in 2020?
- What Are the Latest Trends and Advanced SEO Strategies in 2020?
Search Engine Optimisation in 2020: Is It Still Relevant?
1. What Is Search Engine Optimization?
Search Engine Optimization (SEO) is a way of driving organic traffic to your website; it's the key to putting your website at the top of search engine results whenever a person searches for specific words known as keywords.
Think about the last question you searched for on Google. The results Google gave you are those that it deemed to be relevant to your question.
The higher a certain page is on the list, the more reliable and authoritative Google (and other people who searched a similar question) deemed it to be.
One of the key things to remember is unlike pay-per-click (PPC) ads, SEO is based on the value and relevance of your site; it's not something you pay search engines to do.
As such, you can't expect results right away. SEO is an investment that benefits your business in the long run.
Want to know how your current SEO strategy is turning out? Run your website through our SEO website audit tool! Don't worry—it's FREE!
2. How Does SEO Help My Business?
Implementing an SEO strategy for your website has three key benefits:
- Improves your ranking on search engines
- Promotes brand awareness
- Builds credibility and authority for your brand
Think about it—in the Olympics, a silver medal is definitely commendable. But in the world of Google Search Engine results, being on page 2 of the results means death.
Need proof? A study on Google organic search shows that sites listed on page 1 of Google obtain 71% of users' clicks, while those listed on page 2 captured a meagre 6%!
You don't need to be a business analyst to explain the value comparison there.
Driving more traffic to your website also contributes to your brand's online presence and establishes your brand as an industry thought leader.
These factors combine to positively boost your brand image and reputation.
3. Is SEO Still Relevant in 2020?
The key to gaining your audience's trust is to offer them valuable content. However, the content you develop (valuable as it may be) is useless if your customers can't find it.
Today's digital landscape is ultra-competitive, so it isn't enough to create high-quality content.
A sound SEO strategy is the bridge between your content and customers. Without it, your blog post can easily get lost in the sea of search listings never to be seen by anyone.
TIP: If you're unsure how to start implementing a search optimisation strategy for your business, don't hesistate to seek help from a professional, local SEO company in Brisbane. They're the pros for a reason!
4. What Are the Latest Trends and Advanced SEO Strategies in 2020?
SEO trends change just as quickly as the weather. This makes it that much more important to stay on top of these advanced SEO strategies. Here are the top three SEO trends to watch out for in 2020:
The advent of Siri, Alexa, and Ok Google is making voice search an integral part of a brand's digital marketing strategy.
According to ComScore, voice now accounts for 50% of all searches.
When people use the voice search functions on their phones, they often ask specific questions. You can optimize your pages to respond to voice search by integrating long-tail keywords in your content.
You can also explore crafting concise, bullet-form, or even list-form content as these formats are considered voice search-friendly.
As smartphones become more accessible, so does mobile search. In 2019 alone, almost 87% of internet users perform organic search on their phones.
When you implement your SEO strategy, make sure you are optimizing your content for mobile searches as well.
Perhaps one of the most prominent SEO trends for 2020 is the advent of featured snippets—it's the box that contains a summarized answer to a person's search query.
Here's what a featured snippet looks like:
Because users find the answer to their queries in the Featured Snippet box, they tend to ignore all the other search listings on the page, which results in no clicks.
The good thing about this is getting your content to appear in the Featured Snippet box can be done through SEO. Here are ways you can do that:
- Integrate specific, long-tail keywords into your content
- Craft website content that answers question-based searches
- Use numbered or bulleted lists in your content (just like this one!)
So, is SEO still important in 2020? The answer is a resounding YES! SEO is the most effective, low-cost way you can lead your customers to your website. A sound SEO strategy will provide you with sizeable web traffic that you can nurture into loyal customers. These advanced SEO strategies are among the best investments you can make in 2020, and for the foreseeable future!
Got a question about the SEO strategy for your business? Let's talk. We'd love to hear from you!
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