Want to know how you can write a better blog for business that gets read from start to finish? Here are seven practical tips you can implement right now to make your blog entries reader-friendly!
Write a read-worthy blog for business with these 7 quick tips:
- Get to the Point
- Take It One Sentence at a Time
- Mix up Your Sentence Lengths
- Get rid of the clichés
- Don’t Get Too Attached
- Back Up Your Files
- Take a Breath!
7 Tips for Writing a Read-Worthy Blog for Business
1. Get to the Point
Your blog shouldn’t beat around the bush. Get rid of the fluffy phrases and extra words when you’re writing your blog!
Keep things simple and straight to the point. Concise writing helps your readers browse through your content easily. Trust us, your readers will thank you!
Here are some tips on how you can write better blogs for business by keeping things concise:
- Write in the active voice. “John wrote an essay.” conveys the same idea and has fewer words than “The essay was written by John.”
- If a sentence still makes sense without a word, get rid of that word.
- Watch your adjectives! When your sentence has more than one word ending in -ly, it’s best to delete a few of them.
2. Take It One Idea at a Time
Next time you’re writing a blog for business, take a closer look at your sentences. Do the sentences cover only one idea each?
If they do, great! If they don’t, try splitting them up. Complex sentences loaded with too many ideas tend to turn readers off.
Remember, your readers are looking for quick and easy answers. Simple sentences give your readers just that.
Loaded sentences have the opposite effect. Yes, they make you sound smart, but your readers won’t be able to follow you.
Can’t tell if your sentences are clear and simple? Paste your drafts on these apps to check:
Take a look at how the Hemingway Editor spots complex sentences:
See how it highlights those sentences is yellow? It's the app's way fo telling you to simplify the sentence.
Fixing these can be as simple as this:
3. Mix up Your Sentence Lengths
To write a better blog, take a page from American writer and author Gary Provost:
See what he did there?
While we emphasised earlier to keep your sentences concise, it’s also a good idea to mix it up sometimes.
Provost played with his sentence lengths, which made for more engaging content.
Just because your readers are looking for quick answers doesn’t mean they don’t want to be entertained.
Make your blog a good read with the right mix of short and long sentences, too!
TIP: If you're having a tough time beefing up your blog content, consider hiring a professional blog post writing service to help you!
4. Get rid of the clichés
Clichés belong in the plotlines of sappy romcoms and dated horror movies. They have no place in your blog post. Period.
Not a lot of good comes from adding clichés to your writing. For one, peppering your blog with clichés bogs down your post’s originality.
Because clichés are so overused, they’ve lost their meaning and impact. All they really do is add unnecessary word count to your post.
Remember, to write a better blog, you have to let go of those clichés.
TIP: To test if what you’ll be writing is a cliché, ask yourself if you’ve heard it before. If it’s a yes, rewrite your idea. You can also use this Cliché Finder tool to double-check your work.
5. Don’t Get Too Attached
It’s hard not to fall in love with your writing.
How can you not? You spent so much time and effort on the piece only to scrap huge chunks of it afterwards. That hurts.
Sometimes, it’s better to let things go.
If your sentences and paragraphs don’t give your reader new information, strike those parts out.
It takes courage to delete things from your draft. But once you get used to doing it, you’ll become a better blog writer.
6. Get Inspired
Have you ever been inspired by a piece of content you saw on say Facebook?
It could be anything! Did the headline of the article your friend shared catch your eye? Or was the caption on a post incredibly witty?
When you see things online that inspire you, it’s best to make a copy and save them in a swipe file.
DEFINITION: A swipe file is a digital collection of pieces that inspire you. It could be a list of links, images, or screencaps of the actual content.
Go back to your swipe file next time you’ve run out of ideas for your next blog. But be careful—there’s a fine line between taking inspiration and plagiarising work.
Make sure to add your own twist to keep your content original and write a better blog for business!
7. Take a Breath!
As soon as you’ve written your draft, save it and walk away.
Editing your work right after writing it clouds your judgement. That’s because you’re still thinking of the ideas you wrote down.
Taking a break freshens your mind and opens you up to better ideas. Editing with fresh eyes leads to a more polished piece of content.
Writing a compelling blog takes practice. With these seven tips, you’ll be able to write a better blog for business that your audience will want to read. Get inspired and start writing your first blog post today!
Have you tried any of the tips above on your blog for business? We'd love to hear from you! Send us a message and tell us about it!
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