The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
With that in mind, why wouldn't you use infographics as part of your content strategy? The most significant advantages of using infographics is that it enhances knowledge retention and recall. People remember visually compelling charts, images, and other infographic elements much more effectively than text-based online content.
But why tell you, when we can show you?
Start with good content
So obvious it often gets overlooked, so worth saying again - if the content of your infographic is useful and informative, people will read it. If you throw together some random words just to get an infographic out there, that will translate to the final product. Quality over quantity, always. This goes for the content itself as well, no need to overwhelm the viewer with dozens of points, when you can get the job done with 5 or 6 powerful points.
Design for your target audience
As with any product or service, infographics are born out of demand – what does your audience need? Once you answer this question, you're already halfway to creating a killer infographic. Figure out what your audience wants – the infographics with the most traction, most attention, and most virality, are ones that meet your target audience right where they want it most.
Create a wireframe
Ever designed a web page? With all those boxes and Xs showing you where everything is going to go? Spoilers: you should be doing this for your infographics too. Jumping right into the design of your infographic without planning out the layout will only cause you more headaches, and you'll end up (semi-literally) painting yourself into a corner. Create a wireframe that includes your content outline, and planning where images, icons, dividers, etc. will go.
Make it simple, but not too simple
One of the advantages of infographics is that they can distill advanced ideas into a simple visual form. But this advantage can be a double-edged sword if taken overboard. An infographic can become needlessly complex, overwhelming readers instead of impressing them. This is probably the hardest part of infographic design to master: how to 'wow' your audience without melting their faces off like the Ark of the Covenant.
Keep it focused
Simplicity, discussed above, comes back to focus. Your infographic shouldn't just be a shotgun blast of facts and figures – make it streamlined, tell a story, and focus on a single topic. Again, quality over quantity. Focus on the flow of your elements and figures rather than how many there are. View your infographic as a book, or a movie, with a beginning, middle and end.
Watch your length
Back in 2015 you could make an infographic the length of the Nile and be applauded for it. These days, people only remember 20% of what they read. If you have so much content you don’t know what to cut, you’re probably trying to tell too many stories at once – either distill your infographic into a single narrative or turn it into an infographic series (and look on the bright side, the more you create, the better they'll get).
Use a killer headline
Your infographic’s title is extremely important. Just like blog articles, your infographic won't get any attention if it doesn’t have a great headline. When crafting your headline, make sure you: 1) Describe the infographic, 2) Grab the user’s attention, and 3) Keep it concise enough to understand at a glance.
Don’t forget a call-to-action
As a business that works in marketing, a cardinal sin we see with amateur content creators all too often is not having a CTA. You've done all this work making a beautiful piece of content, getting people to your site, and then…you let the readers escape?! Close close close! Your infographic should tell be part of a journey, so next steps should ALWAYS be included. Consider what your reader's next move would be after reading your infographic. Are they looking for more information? Are they ready to talk to someone? This is your chance to sell your brand, your services, or cross-promote your other content.
Does your business want to use infographics as part of their content strategy?
(see, here's a CTA)
At King Kongtent we write website content, blog articles, long-form content, whitepapers and design infographics for agencies and businesses just like yours. Get in touch with us today to discuss your content goals, and find out how we can deliver real results using the most cost-effective marketing strategy available to businesses today.