Want to learn how to promote your business for free on social media? Read the article below to find out just how to do that in 5 different ways!
In this article:
- Completely Fill out Your Bio Page
- Create a Branded Hashtag
- Use the Tag Us or Mention Us CTA
- Highlight Your Brand in Every Post
- Get Your Employees Involved
5 Cost-Free Ways to Promote Your Business on Social Media
1. Completely Fill out Your Bio Page
Every time you create a business page for your brand on a social media platform, don't forget to fill out the About Us page. You'd be surprised how many netizens actually go to that page hoping to find information about you…
The point of filling out your About Us page is to let customers know who you are and how they can reach you.
Make sure to update this page with your most recent website URL and email address. You can even put links to your other social media platforms here.
Tip: Review this page every month to ensure that all the information you put in is still up-to-date.
2. Create a Branded Hashtag
Originally, hashtags were used on social media to help netizens to keep track of or find content for a specific topic. While hashtags are still used for this purpose, they've also taken on another role – branding.
Another way you can promote your business for free on social media is to create a branded hashtag. What's excellent with hashtags is they're used the same way across most social media platforms.
Try creating a branded hashtag and incorporate it into your regular social media posting. Fans will pick this up and will eventually use it to find content on your page.
For example, here at King Kongtent, we use the branded hashtag #KingKongtent when we post updates on our LinkedIn page:
3. Use the "Tag Us", or "Mention Us" CTA
One of the easiest ways you can promote your business for free on social media is to encourage your brand's followers to tag or mention your page.
When your brand gets tagged or mentioned, you can engage with the fan and say a quick "thank you!" You can even feature the netizen on your page as a form of user-generated content (UGC).
HubSpot Academy on Twitter often congratulates netizens that complete their certification courses:
Tip: Before featuring user-generated content on your brand's social media pages, reach out to the fan and ask them for their permission first.
4. Highlight Your Brand in Every Post
Every time you post something on your social media page, make sure your branding shines through. Use images, colours, graphics, and words that reflect your company's image.
Remember, your social media page should be an extension of your brand in the digital world. It should be distinct from your competitors and other pages.
5. Get Your Employees Involved
Perhaps one of the best ways you can promote your business for free on social media is to get your employees involved.
Netizens are more likely to advocate for your brand when they hear good things about it from your employees. Why? They know that employees rarely lie about how they truly feel about their work, which makes them trustworthy sources of information.
Encourage your staff to post about your company's culture on their own social media pages. You can even organize a program that allows your employees to take over your brand's social media page for one day. Better yet, feature some of your loyal employees on your page to help show off your brand's human side.
In 2014, Adobe launched its Social Shift Program which allows employees to become brand ambassadors. Employees would write about what "Adobe Life" was about in their personal social media pages.
So there you have it! You now know a few easy ways to promote your business for free on social media. Take the time to explore each platform so you can make the most out of its free features. Keep an eye out for in-platform updates, too!
Need help promoting your business on social media? We've got you! Contact us and let's talk about creating a social media strategy that suits your business goals today.
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