SEO content writing is the key to getting your page to appear on page 1 of Google. To get started, read the article below to find out three SEO writing tips you can apply to your content right away. What are you waiting for? Get reading!
In this article:
- Write with Multiple Keywords
- Use Keyword Synonyms and LSIs
- Format Your Content for Readability
Improve Your Website Ranking With These 3 SEO Content Writing Tips
1. Write with Multiple Keywords
In SEO content writing, anchoring your content on a highly-searched niche keyword isn't enough to drive results. A better approach would be to cast a wider net and write using multiple keywords instead.
Hold on! Don't let go of that primary keyword just yet. You should definitely be writing quality content that highlights the primary keyword you want to rank for.
Publishing value-adding content that's charged with a ranking keyword already has the potential to increase your website traffic using SEO. But you can maximise that potential when you integrate secondary keywords into your next website content piece or blog post.
Anchoring your content writing on the main keyword helps you attract quality leads who are interested in the niche topic you write about. Supplementing that with secondary keywords amplifies your site's reach and enables you to capture even more organic traffic.
2. Use Keyword Synonyms and LSIs
Search engines like Google, Yahoo, and Bing have become smarter over the years. They're now trained to spot keyword stuffing in web pages.
What is keyword stuffing? It's the practice of loading your content with a keyword in the hope of improving your ranking. Is there anything wrong with that?
Let's get one thing straight. Keyword stuffing is BAD for your ranking. It reveals to Google your real intentions, and that is to rank high on search engines. This completely goes against what you're supposed to be really doing—answering your target market's questions.
When search engines sense this, you can kiss your spot on page one goodbye. Don't forget about your readers! They're smart, so they'll definitely notice when you're being repetitive with your words.
To keep from getting flagged for keyword stuffing, you need to switch out keywords with related words or synonyms.
It's also vital for you to integrate Latent Semantic Indexing (LSI) words into your content marketing strategy. But what are LSI keywords?
Let's say you want to know where the best sports bar near you is located. You can type this query on Google in many different ways. Here are just a few examples:
- best sports bar near me
- sport bar reviews
- sports bars in Brisbane
To give you the best answer, Google won't just show you pages with those exact words. It'll look for pages that contain words like "beer", "chips", "opening hours", and other terms closely related to sports bars first before suggesting individual pages.
There lies the importance of LSIs. They're words that search engines expect web pages to contain alongside specific keywords or phrases.
In summary, using LSIs in your content makes it easier for Google to determine whether your page is the right fit for a specific query. Ultimately, it helps to up your search engine ranking.
3. Format Your Content for Readability
Formatting your content for readability is an integral part of SEO content writing. Believe us when we tell you that making your web pages easy to read won't just benefit your readers.
Formatting your content also makes it easy for search engines to crawl through your page and determine how well it matches a search query. This increases your chances of landing on page one of Google.
Here are ways you can improve your site's readability:
- Section your content using HTML tags (e.g., H1, H2, H3, and so on)
- Break up walls of text and limit each paragraph to 2-3 sentences
- Write short sentences and natural language.
- Highlight important parts of your content with bold text
- Use bulleted or numbered lists throughout your content
- Use less adverbs in your blog posts and web content
Mastering SEO content writing takes time and practice. When you are starting out, focus your efforts on perfecting the three useful tips listed above. This way, you'll be that much closer to optimising your content, driving more website traffic, and converting sales.
Need the help of professional search engine optimisation services to boost your search engine ranking? Contact us today, and let's talk about how to get the most out of your content strategy through improved SEO content writing.